The main benefit of using a PNG is that you can have a transparent background (what’s known as a transparent logo), and is generally of a higher quality than a JPG. PNG: A popular raster image type, often used for general marketing. You’ll have no problems using a logo in this format for your advertising needs, both online and offline.

Let’s take a look at the most popular ones:ĮPS: This is a vector type of graphic used for illustrations, texts, and of course, logos! Because it’s a vector type, you can easily edit it and resize it. There’s more than just one kind of vector file and raster file, and each has its own strengths and weaknesses, depending on what you’re using it for. Let’s look at what a logo vector is and how it compares to similar types of files. Vector logos are preferred by the majority of designers and marketing companies over any other kind of file. The most important file type for your logo is a vector. Do you know why it’s so important? Because your logo could be the best in the world, but if it’s in the wrong file type, it won’t be legible.

Yep, you read that right, the file type of your logo. It means you care about small details and are invested in your business.Īnd, the many elements that go into a logo affect how it performs-the color scheme, the images, the typography, the layout, and even your file type. In other words, a well-designed logo speaks volumes about your brand. It’s a visual representation of your brand, it conveys a message about who you are, it catches your audience’s eyes, and it allows them to recognize you at a glance.Ī logo also helps to create trust between your brand and your customers, which ultimately builds your credibility. Your brand logo is one of your most valuable assets.

Linkedin logo vector